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Cover Story

LOTS TO SHOUT ABOUT?
Well do it at the Print for Business Exhibition 2008, taking place alongside the National Incentive Show at the NEC this September.

The Independent Print Industries Association (IPIA) and Touchstone Exhibitions & Conferences Ltd have announced that Print for Business Exhibition and the National Incentive Show will be co-located at the NEC this year from 16 – 18 September. Print for Business is the only UK trade show dedicated to the trade providers of print related products services, systems and solutions. Print buyers, brokers, managers and manufacturers will visit the Print for Business Exhibition. The National Incentive Show is the UK’s market leading show for incentive, motivational and promotional marketing products and is visited by over 4,300 marketing and sales promotion professionals. Both shows will also be co-located with a number of other successful events taking place at the NEC including Event UK (previously National Venue Show), Call Centre Expo and Customer Strategy & Management.

Exhibitors at the Print for Business Exhibition, which has proven track record as the industry forum for print buyers, have enthusiastically welcomed the advantages and added value of running alongside the National Incentive Show. The exciting developments were announced to the industry at a recent event held at the House of Commons hosted by John Greenway MP a strong supporter of the events.

Andrew Pearce IPIA chief executive said: “This excellent partnership will really drive the Print for Business Exhibition forward and offer IPIA Members and other exhibitors an excellent business development opportunity.” Touchstone’s Exhibition Director Sylvana Malachias added: “We are very excited about the growth potential this new collaboration and confident about a surge in visitor numbers to both events next September.”

Visitors to the show will find easier access for a national audience, an inspiring seminar programme and a diverse range of exhibitors including: 4B Martinvest, Abbot Print, Board Envelopes, Colourstream Litho, Gemini Digital Colour, Headley Brothers, Imprint Business Systems, KCS Trade Print, Multisets Ltd, Pia, Pillarbox, Prometheus Press, Reflex Print, Sanderson, Savory Paper, South Eastern Mailing & Fulfilment, Spectrum Plastics, Sunline Solutions, The Pick-it and Pack-it Factory, Tim Hoyle Digital Print & Design, Topflite Labels, Weltec System and Wirral Continuous.

Sustainability will be a big theme at this year’s show.
Sunline Solutions, which has recently been accredited environmental accreditation ISO14001, will be talking to visitors about the benefits of using a green mailing house. In addition to this Sunline Solutions will also be launching its brand new high speed polywrapping line, in which it has invested £500,000 and will further increase the company’s capacity for polywrapping.

Headley Brothers will also be announcing further developments to its growth at this year’s show, with the addition of its fifth Heidelberg long perfector. A fifth long perfector, its second ten-colour, is being commissioned by Headley Brothers - this brings its total number of Speedmaster units up to 50, of which 44 are long perfectors. Headley Brothers operates out of Ashford and provides a digital, sheet-fed and web printing service to a nationwide market, producing magazines (350 currently), journals, annual reports and a range of commercial material. “Web and sheetfed litho are complementary and work is allocated to one or the other depending on print run, stock type, trim size, product finish or add-ons and turnround requirements,” says managing director Roger Pitt. “Sheetfed can be more flexible in terms of product size and paper wastage is lower.”

Visitors will also be able to benefit from seminars at the National Incentive Show covering topic areas such as direct marketing, sustainable promotions and loyalty schemes. With the ever-growing importance of digital marketing as part of any promotional marketing strategy the confirmation of Google marketing director, Dan Cobley, as keynote speaker is expected to be well received. This high level key note will give an unique insight into how the web is having an astounding impact on how people interact and communicate with brands and what this means for marketers. In addition to this keynote talk there will be Google masterclasses demonstrating to attendees how they can acquire and convert customers via their website. Other topic areas include successful motivation programmes, employee engagement and recognition as well as topics on how to attract the best and retain them.

Exhibitors at the National Incentive Show will be showcasing innovative products to promote your business including business gifts, corporate activities, employee benefits, experiences, hospitality and events, incentive and group travel, motivation and loyalty programmes, packaging and print, premium gifts, promotional clothing and vouchers.

A brand new website for the Print for Business Exhibition has been launched with full exhibitor listing and visitor registration now live at www.printexhibition.co.uk. Visitors will not only have the chance to meet face-to-face with leading suppliers also be able to discover more about these innovative products and services through the shows new site.

Here is what some of last year’s visitors thought:
“A positive response…we would all go again…networking, range of exhibitors and new exhibitors.”
Mark Scanlon, CDP Print Management

“The show was terrific with such a wide diversity of exhibitors.” David Phillips, Universal Document Management

For more information on either Print for Business or The National Incentive Show should visit www.printexhibition.co.uk or call 020 8332 0044.

On the evening of Wednesday 17 September exhibitors, IPIA members and guests are invited to the prestigious Gala Dinner - contact the IPIA now to find our more.

The Print for Business Exhibition is organised by Touchstone Exhibitions in partnership with The Independent Print Industries Association (IPIA), a trade association dedicated to the support and promotion of products, services, systems and solutions within the independent trade sector of the printing and graphics industry. To find out more visit www.ipia.org.uk or call 0844 9020214.

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